Integrated Brand Development

Powerful brand development and integration emanate from an infusion of marketing research, diligent preparation and creative marketing communications. Successful brand campaigns require a disciplined methodology in order to define your brand identity, to introduce and/or reenergize your brand's persona. Our Vivid Infusion Process (VIP) will create an experience for your brand image that will be compelling, unique and effective.

Diligent brand and product positioning will sustain your corporate identity while simultaneously increasing awareness and brand recognition. The creation of your brand positioning requires multi-level integration of corporate goals and objectives through precise strategic planning.

Effective brand identity perimeters are created through systematic preparation and insightful analysis of your marketplace, product demand and competitive influences. Vivid Infusion will manage your brand development process through strategic planning, corporate messaging and by defining the guidelines and standards by which your brand will be consistently represented and maintained.

• Corporate Strategic Planning
• Corporate Identity/Messaging
• Corporate Logo Design
• Corporate Advertising Campaigns
• Marketing Consultation
• Brand Redesign/Refresh Campaigns
• Marketing (Vertical Market) Research via Telemarketing
• Corporate Sales Consultation
• Management Presentation Development (PowerPoint)
• Horizontal and Vertical (Niche) Marketing

Integrated Brand/Marketing Collateral

Whether you are a small company or a large corporation your clients look to your marketing and branding capabilities to form perceptions regarding your business, products and services. There are practical tactics you may choose to utilize to communicate your brand message and standards. A strong, marketing portfolio will establish the foundation for your brand message and corporate communications.

Creative marketing collateral is a most effective and a powerful business tool when conveying your brand image. You will also utilize direct marketing materials when introducing new products/services or informing your clients of new technologies and/or innovations.

Vivid Infusion will create, design and cost-efficiently print unified and consistent marketing collateral elements that will encompass your corporate branding, key products as well as client services. These elements include: corporate promotional and capabilities brochures, Annual Reports, product specific data sheets, corporate newsletters as well as all facets of corporate business stationery.

• Corporate Promotional/Capabilities Brochures
• Corporate/Business Stationery including Letterhead, Business Cards
• Corporate/Annual Reports/Magazines
• Product Specific Data Sheets
• Product Specific or Industry Specific White Papers
• All Elements of Direct Mail (Mailers and Bulk)
• Presentation Design, Training and Support
• Corporate Signage
• Corporate Newsletters/Employee Communications

Strategic Public Relations

An integral part of the Vivid Infusion portfolio of products and services is dedicated to comprehensive and strategic public/media relations. There are many methods that your business may choose to convey your brand messaging to the public and to your client base. Newspapers, magazines, trade journals and various other news media provide many opportunities to communicate your core messaging. Consistent public relations in the form of press releases, newsletters and corporate events will unilaterally create favorable impressions of your business with the media and your clients. A strong public relations platform will serve as the blueprint for your corporate brand messaging.

In addition to press releases, newsletters and corporate events, the main elements of our Vivid Infusion public relations platform include: local and regional media campaigns, press conferences, editorial services, launch events, new product roll-outs as well as establishing key media partnerships for our clients.

• Press Releases/Copywriting/Press Kits
• Press Conferences
• Local and Regional Media Campaigns
• Editorial Services (White Papers)
• Launch Events (Parties)
• New Product Roll-Outs
• Strategic and Creative Marketing Plans
• Establish/Maintain Vertical Market Media Partnerships
• News Clipping and Evaluation Services

Advertising

Formalized print and web advertising initiatives will effectively drive sales and increase brand awareness. Well defined advertising goals when combined with distinct creativity will provide your business with results. Our advertising creativity will provide our clients with bold campaigns for their targeted audience.

Vivid Infusion will design creative vertical and/or horizontal market initiatives that will simultaneously support your corporate objectives. The end results will be a fully integrated advertising campaign designed to make an immediate brand impression. Components of the Vivid Infusion advertising portfolio include space advertising creative design for newspapers, magazines and trade journals, media planning/placement as well as digital creative design for web-based, mobile and billboard advertising.

• Space Advertising (Print) Newspaper/Magazine/Trade Journal
• Media Planning and Placement
• Vertical and Horizontal Market Media Insertions
• Mobile Advertising for iPhones and PDA's
• Billboard Advertising (Digital Billboards)
• Web-Based Advertising

Direct Response Marketing

Direct response marketing is a cost-effective method for reaching and targeting key market segments. Primary and multi-part direct response mail marketing campaigns cohesively support corporate advertising initiatives and effectively communicate brand messages to both small and large targeted recipients. A successful direct response marketing campaign must be well-defined and utilize a highly targeted database. Vivid Infusion provides our clients with direct response marketing solutions that include flat and multi-part printed mailers, customized and digitally printed postcards as well as electronic mailers via flexible DVD's.

• Printed Mailers (Flat or Multi-Part)
• Electronic via Flexible DVD's